Meet Jodie Affleck

Hi Jodie! What’s in your mug?

Coffee or spicy lemon and ginger tea.

So what brought you to SG?

I’ve always loved writing and being creative, so when it came to look for a job after university I refused to do anything where I couldn’t use at least one of these skills. Then the bills came in. So, after a few months of cleaning tables, making coffee and doing various work experience placements, a friend told me that Smith Goodfellow were looking for a Project Coordinator- someone organised who could write. It sounded like the perfect job, so I emailed Cathy, met the team so they could check I liked Harry Potter enough, and now I’m here!

What’s a typical day/week in your role like?

It seems cliched to say every day is different, but it really is! SG has grown considerably in my relatively short time here (3 years- ish) and this has meant my role has developed to encompass more responsibilities. As an Account Manager, I spend most of my time working on my clients’ accounts, but I also get to do lots of writing and creative exploration work for other clients too, which is great!

What does good account direction look like to you?

Communication! It’s so easy to get wrapped up in the day-to-day workload, but it’s important to make the effort to actually talk to your clients. Take every opportunity to learn more about their brand and vision to ensure you are delivering the service they need to succeed. Also, don’t forget to be human! I think it’s important to build a relationship with the people you deal with on a regular basis to build up the trust – even if it’s just knowing what brew they’d like!

Describe yourself at work in three words

Organised, Creative, Conscientious.

Describe yourself at home in three words

Chaotic, Artistic, Thoughtful.

Where can you be found when you’re not here at SG?

Despite my best efforts to be lazy, I’ve always got something going on: gigs, theatre, cinema, finding new places to explore. I also help to run a not-for-profit which works to support people suffering with mental ill health and promote everyday wellbeing. It’s only small at the moment, but it’s definitely showing its value in the local community and I’m really proud to be a part of it.

Do you have any skills or talents that most people don’t know about?

People are often shocked to know I’ve been doing karate for over ten years. Although don’t confuse time served with actual skill…! 

If you could be anywhere other than here, where would you be?

In the Italian sunshine, eating.

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