Smith Goodfellow’s Managing Director, Cathy Barlow, has recently been awarded Chartered Practitioner status by the Chartered Institute of Public Relations (CIPR). Chartered status represents “the highest standard of professional excellence and integrity” and reflects Cathy’s breadth of experience and achievements over the 35 years since she first started working in construction PR.
In a fast-moving industry, Cathy has demonstrated a consistent drive and commitment to stay at the forefront of new developments whilst growing a successful and dynamic business. Her in-depth knowledge — not only of best PR practice but also of the complexities of the construction sector in which she specialises — see her regularly sought out by industry leaders, for everything from joining a Marketing Masterclass panel to contributing a chapter to a book exploring the cutting edge of Communicating Construction.
The award of chartered status reflects not only Cathy’s ability to apply best practice to her work, but also her professional judgement and ethical competency — skills that underpin the core purpose of public relations, whether delivering a simple press release or dealing with a high-pressure crisis communications scenario.
When asked about her journey to this point, and her experience of the chartership process, Cathy had this to say:
“When I first embarked on this career, I never dreamed that I would one day run my own consultancy, working alongside an extraordinary team. The way the profession operates has changed greatly over the years but becoming Chartered has always been regarded as the gold standard to aspire to, and I am delighted to have achieved it. It was an affirmation of all the qualities and values we hold dear at Smith Goodfellow.”
The Smith Goodfellow team is incredibly proud to work with and for Cathy and once again offers heartfelt congratulations for this well-deserved achievement. You can find out more about Cathy in her profile on our team page.