Using LinkedIn For Business
LinkedIn is an essential social media platform for any business or professional individual. This guide will take you through setting up and effectively maintaining both a personal profile and a business page, along with providing general tips for business marketing through this channel. Download here.
Effective Internal Communications
Internal communications is vital to the effective running of any business but is often overlooked. This guide will walk you through the importance of internal communications and how to go about establishing an effective internal communications strategy, which will support you in creating a positive organisational culture and meeting business objectives. Download here.
Making the Most of Your Google My Business Listing
Google is most people’s go-to for researching anything they’re looking for, be it products, places, services or companies. To boost your organisation’s chances of appearing higher up in search results, having a comprehensive and well put together Google Business listing is essential. Find out how to make your listing stand out in our guide, which walks you through from basic set up to keeping it up to date and active. Download here.
Beginner’s Guide to Search Engine Optimisation (SEO)
Whether you are running an online shop for plumbing parts or a blog about origami creations, your efforts will only be worthwhile if people can actually find your site. The simplest and most effective way to do this is by ensuring your site is the first result when people type in a relevant term in Google. Search Engine Optimisation (SEO) is the practice of increasing the quality and quantity of traffic to your site by making it appear nearer the top of the page in search engine results for relevant queries. In this guide, we’ll cover some SEO basics to point you in the right direction. Download here.
Quick Guide to Crisis Communications
Regardless of the size, purpose or influence of your business, no one is immune to things going wrong. Combine this with the 24 hour news cycle, increasing use of social media and the rise of active consumerism— not to mention the media’s interest in finding a scandal— the chance of a small issue escalating into a crisis is higher than ever. If mishandled, this can be devastating to your brand. It takes years to develop your company’s reputation, but mere minutes to destroy it. Taking the time to consider what you would do should the worst happen before it does can ensure your business has the right tools to weather the storm. Our Quick Guide to Crisis Communications can help get you started. Download here.
Want to go beyond the basics and see how to really kickstart your communications? Get in touch! We can help.
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