Resources

Welcome to our downloadable resources centre! We have been in the PR & marketing business for 40 years and we know how vital communications are to every organisation – no matter the size or sector. We believe in empowering businesses to get the basics of their internal and external communications right and, to that end, we want to share some of our expertise.

To make the most of your marketing, you have to invest in getting the basics right. Creating a firm foundation to your communications strategy will help your business go from strength to strength. Below you will find a selection of guides from our Communications Building Blocks series. These resources are free to download and offer basic advice and guidance on topics ranging from internal and crisis communications to how to use various social media platforms effectively for your business. We hope you find them useful!

Using LinkedIn For Business

LinkedIn is an essential social media platform for any business or professional individual. This guide will take you through setting up and effectively maintaining both a personal profile and a business page, along with providing general tips for business marketing through this channel. Download here.

Effective Internal Communications

Internal communications is vital to the effective running of any business but is often overlooked. This guide will walk you through the importance of internal communications and how to go about establishing an effective internal communications strategy, which will support you in creating a positive organisational culture and meeting business objectives. Download here.

 

Making the Most of Your Google My Business Listing

Google is most people’s go-to for researching anything they’re looking for, be it products, places, services or companies. To boost your organisation’s chances of appearing higher up in search results, having a comprehensive and well put together Google Business listing is essential. Find out how to make your listing stand out in our guide, which walks you through from basic set up to keeping it up to date and active. Download here.

Beginner’s Guide to Search Engine Optimisation (SEO)

Whether you are running an online shop for plumbing parts or a blog about origami creations, your efforts will only be worthwhile if people can actually find your site. The simplest and most effective way to do this is by ensuring your site is the first result when people type in a relevant term in Google. Search Engine Optimisation (SEO) is the practice of increasing the quality and quantity of traffic to your site by making it appear nearer the top of the page in search engine results for relevant queries. In this guide, we’ll cover some SEO basics to point you in the right direction. Download here.

Want to go beyond the basics and see how to really kickstart your communications? Get in touch! We can help.

We will periodically add to this page with new or updated guides and other useful resources. Sign up to our newsletter if you want to be notified as we release them.