Social media is rapidly becoming one of the most important and effective marketing tools you can have. It is also constantly changing. Finding out which platforms are most suitable for your business and managing them can be difficult and time consuming. Here are just a few:
The quickest and easiest way to stay connected with your client or customer base is through social media. In this growing digital world, brands can be incredibly effective and quick to respond to issues as they arise.
Having a presence on social media adds credibility to your brand as well as it giving you an opportunity to present your voice and ethics to those who would like to know you better. In this era, the first place people research a company is online. You want to ensure you cover as many bases, as is relevant to your company, to make contact with both your existing clients as well as potential leads.
For example, Twitter is rapidly becoming one of the most important social media platform for customer relations. It is often where people freely share their thoughts and experiences, both positive and negative, and having someone monitoring for mentions and feedback can be an invaluable part of ensuring you offer great customer service. Not to mention also using it as a tool to better understand your market, what they would like to see, or what issues you may need to respond to to ensure you are seen as an authority in your sector.
Whilst being online is incredibly important, it is not always given priority within a growing business as that time may be spent elsewhere. This is where we come in.
Whether it be managing platforms, watching for relevant discussions, sharing updates and important notices on your behalf, or advising you on how to improve on various aspects of your level of engagement – Smith Goodfellow PR can help you get the most out these exciting opportunities!
One thing is for sure – you need to be part of the conversation.
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