Communicating Construction

By fusing over four decades of PR expertise with an in-depth knowledge of and passion for the built environment, we deliver impactful public relations and marketing strategies for the construction, manufacturing and industrial sectors.

Building brands

Communicating the potential of the built environment with creativity and integrity

Creating a community

We are proud to be part of the movement for ethical business practice

Delivering impact

Blending PR expertise with extensive sector knowledge for impactful strategies

Proud members of

The Power of Infographics for Complex Information

In today’s fast-paced world filled with multifaceted information and complex content, capturing the reader’s attention for a long…

How to conduct an effective interview: 10 expert tips for content creators

Interviewing someone for an article or story can be overwhelming, especially when you’re new to PR and marketing….

A row of different styles of microphone on a wooden table with a mint green background for the interview tips blog.

Local Business Owner Raises £1655 For The Christie in Manchester to Blackpool Bike Ride

Paul Barlow, our Director, has raised an impressive £1655 for The Christie charity by completing the Manchester to…

Paul Barlow, director of Smith Goodfellow, is riding his bike across the finish line in his blue The Christie charity vest. He is wearing a helmet and has his hand raised in celebration.

10 SEO Tips You Can Implement Today

If you follow digital marketing trends, something you may have read was that SEO is dead. Most of…

A woman in a yellow ochre shirt and red nails is typing on a laptop with a coffee to her right. This image depicts someone working on improving SEO.

Can the PESO Model help with planning PR and marketing campaigns?

The PESO Model blog image shows a team meeting to review reports. The meeting room has a warm light above and a dark wood desk. Plants behind the team.

Lettuce, Gay, Bacon, Tomato: How to avoid rainbow washing in Pride month and beyond

Every June, we see companies change their logos to more colourful, rainbow versions or hang Pride flags in…

How to avoid rainbow washing in your Pride month campaign: picture is of the rainbow Pride event flags strung above the street in Manchester